Brand Opportunities

Business Partnerships

Hundreds of brands, agencies and retailers place media and promotions yearly using Macerich Shopping Centers as a platform to reach their target market. Tysons Corner Center is "where the stores are" and for brands, it certainly is “where the people are”. In fact, 25 million people visit Tysons Corner Center annually. At Macerich, we understand that access to our consumers provides companies, brands and retailers a clear, competitive edge in today’s cluttered marketplace.

Media Network Advertising Opportunities

Tysons Corner Center is an ideal place to reach consumers with in-mall media when they are predisposed to making a purchase. Reach and frequency is optimal; shoppers view advertisements when entering the mall, visiting the food court and throughout the common area. Tysons’ in-mall media breaks through the clutter with high-impact, high-visibility,  spectacular advertising and promotional messaging.

• Large Format Banners
  
• Spectaculars and Wallscapes
  
• Elevator and Escalator wraps
  
• Floor Clings, Door Clings, Table Clings
  
• Outdoor Billboards
  
• Digital Assets
  
• Custom Elements
  
• Newly Added: Static Backlit Kiosk Network 
  

Events, Promotions and Displays

Tysons Corner Center provides turn-key opportunities to cross-promote products, incorporate sampling, demonstrations, sales promotions, special events, community partnerships, and more. Customized marketing programs can also be developed to increase brand awareness and incremental sales while enhancing your company’s marketing goals and objectives. Begin utilizing Tysons’ premium programs to communicate  face-to-face and enhance your relationship with your target shopper today!

• Promotional Displays and Kiosks
  
• Auto/Boat Displays
  
• Ride and Drive Events, Sales and Shows
  
• Product Demonstrations, Sampling and Coupons
  
• Autograph Signings, Concerts and Performances
  
• Parking Lot Events, Tours and Sales
  
• Vendor Shows, Expos and Fairs

Filming Opportunities

Interested in filming a commercial, TV show, feature film or photo shoot at Tysons Corner Center? Let us help! Learn more here.

Amenity Sponsorships

As the sponsor of an amenity in Tysons Corner Center, your company will receive opportunities for building customer relationships through prominent display, branding and customized exposure. Sponsoring consumer-centric amenities provides your brand with increased name recognition, awareness and highly visible, premium messaging.

• Valet Parking
  
• Children’s Play Area
  
• Soft Seating Areas
  
• Holiday Photo Sets
• Guest Services
• Family Restrooms
• Summer Concert Series
• Lunar New Year
  

Begin utilizing Tysons’ premium space, targeting your consumer and promoting your brand and/or service today!

For media inquiries and local opportunities, contact:

Becca Willcox, Senior Manager, Business Development
(703) 861-4756
becca.willcox@macerich.com

To learn more about Macerich portfolio opportunities, click here or contact:

Bob Maurer, VP, Business Development
(703) 847-7311
bob.maurer@macerich.com